Before LeVar was the chief engineer (or helmsman for the matter) on the Enterprise, he was inspiring children to read on Reading Rainbow. LeVar continues his fight for child literacy today by joining several other celebrities in a new PSA for the non-profit Reading Is Fundamental. The quirky, and well made, PSA consists of a video sequence featuring children's literature heroes and a song produced by The Roots with vocal support from Jack Black, Chris Martin, John Legend, Jim James, Jason Schwartzman, Nate Ruess, Melanie Fiona, Carrie Brownstein, Regina Spektor and Consequence. LeVar handles the voice over and appears as a cameo in the video.

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